Features of Development Communication (In celebration of World Press Freedom Day, May 3, 2024)

                                                             Cry of the LAWIN

 Features of Development Communication

"Lawin endeavors to elevate writing from journalism to authorship; and arts to humanities - the highest level the intellect can reach: philosophy - love of knowledge, and wisdom distilled through experience and time. " - avr 

The lawin circles and cries up high above our community: a cry calling for self-reliance and self-identity; a cry of joy in simple and practical living; and a cry of relief, a catharsis, freedom from within, where peace-of-mind and true happiness reign. Painting of a lawin on a backboard by the author.  Excerpt from a speech delivered by the author as president of Lawin (association of writers) before LGU and NGO officers, members and guests, Barangay Greater Lagro, QC 2022

What really does the lawin symbolize?

One early morning my granddaughter pointed at the bird in the sky. I explained what I know about the bird. Lawin symbolizes the young generations. It brings in the morning sun, it connects us grownups with the young generations. It gives our children a break from iPads and TV. .

One time children in the neighborhood in our place could not play their favorite game basketball. Somebody rebuilt their backboard, and games resumed. There's one difference: the other player on the back bard is a big lawin with outstretched wings seemingly playing with the kids.

Nearby a garbage dump began to transform into a vegetable and herbal garden. The children called it Lawin Garden. It is a local version of the Phoenix bird rising from the garbage ashes.

The lawin has a peculiar cry while in flight - clear and loud whistle of two notes. But most often, it is a silent flyer with panoramic and telescopic vision.

It can see like a satellite monitor what is happening over its broad area of vision, yet able to focus on the slightest movement - a prey or an enemy.

Writers and artists to a great degree are like the lawin. Like the lawin, true writers and  artists are a vanishing breed, they are an endangered species victim of instant and unguided social media, and worst assassination of journalists. The Philippines is compared to worn-torn countries like Syria and Afghanistan for having the highest number of killings in mass media.

The Lawin writers and artists have "eyes for news and the arts," Their aerial perspective is holistic and contiguous. They see the multiplicity and unity of space and time, people and events. And they never veer away from their community which they watch over.

At the onset of organizing LAWIN, we did some research on our trust and functions, and on the long run - our projected goal.

Our reference is the our own Gazette. Lawin is DEVELOPMENT COMMUNICATION. DevCom recognizes the power of communication as a catalyst for social development. It utilizes the tools and principles applicable in the community they serve for the advancement of society.

In an outline DevCom is

• Information dissemination and education
• Social Marketing - ideas, knowledge and wisdom
• Purposive communication - it sets targets
• Social mobilization - involvement and militancy
• Community improvement mainly on felt needs
• Positive change (social, political, economic, moral, environmental, etc)
• Participatory development - bottom-up approach
• Humanities development - applied aesthetics
• Sentinel and vanguard of code of media 
• Pathfinder - pioneering and visionary

Development Communication as the INTEGRATION OF STRATEGIC COMMUNICATION IN DEVELOPMENT PROJECTS, based on a clear understanding of real and down-to-earth situations, with people's participation and shared equitable benefits.

What then would be our guiding principle in our program? It can be summarized as follows, for an anonymous source:

"If it is of high quality, people will respect you;

  If it is relevant, people will need you; 

  If it is measurable, people will trust you; 

  If it is innovative, people will follow you." 

If you were the lawin up in the sky over Greater Lagro, you are likely to see these
the need to reduce waste by not being wasteful, and in making use of waste through recycling.

• the need to motivate people towards common goals, reinvigorate those in their senior years,
• the need to clean our streets and sidewalks - and our homes
• the need to train students in our schools not only in the field of mass media and applied art to run their school paper but to help then attain their chosen careers. 
• the need to take care of the trees, and plants more tree, to make Lagro an extension of the shrinking wildlife.
• the need to expand outdoor activities, participate in wholesome games and sports, creative activities.
• the need to guard Greater Lagro from the incursion of bad elements, vices, violations of human rights, peace and order.
• bringing in honors and prestige to the community through the talents of its citizens, particularly the young.
• unifying relationships of families, strengthening bonding, making the community senior citizen friendly, grandchildren friendly as well.

There are one-thousand-and-one other visions that challenge the organization LAWIN and its members giving meaning to their membership, above all, building a legacy for the next generations.

When we hear the lawin cry up in the sky, let us heed its message.

• A call for self-reliance, self-sufficiency. self-identity;
• A cry of joy to remind us that simple and practical living makes a full life; and
• A cry of relief that takes away the tensions of living, liberates us more than freedom symbolized by our flag, because it is freedom within where peace of mind and true happiness reign.

But we can only attain our goal with the support of our community, the various organizations, and networking of all sectors of society, and if our commitment is not only for our own generation but that of our children - and children's children. ~