Sunday, May 3, 2026
Ode to a painting: Happy Childhood in the Country
The Unknown - Irony of Art
The Unknown - Irony of Art
"Art takes the lead, to break man's indifference,
to guide him out of the unknown."- avr
Dr Abe V Rotor
There's irony in art: one said, it's beautiful;I like the bright color, said another;It is as if it were real, a critic commented;but what's the message, brother?
One asked if I painted it right on-the-spot;a child thought it was by imagination;a man was furious: who burned the forest?blaming one and the whole nation.
Calmly I said, it's an effect of global warming,and man's folly plus the phenomenon;art takes the lead, to break man's indifference,to guide him out of the unknown. ~
Friday, May 1, 2026
Find a Special Place in Nature
If you've been in all your life living on the fast lane, trying to beat everyone, though you know you'll never win this nameless race;
If you've been residing in a high rise building, taller than everything around, and touching the clouds, and you know your feet is off the ground;
If you've been missing the passing of seasons, the wonders that each brings, though you keep the holidays and weekends;
If you've been constantly bothered by ailments that medicine can only relieve, and not cure, and doctors can only advise;
If you've lost contact with your roots through the years of searching for fame, wedging farther your connection, feeling like an orphan;
If you've succeeded in your career, rising to the top to the awe and admiration of your colleagues, yet deep inside is a feeling of emptiness;
If you've reached retirement after all the years of work and its responsibilities, but trapped in a dull, prosaic life of boredom;
If you've lost your loved ones, alone you gather the pieces of happy memories, nostalgic they are the rest of your life;
If you've been a good and loving guardian to your own children and other children, and they call you dad or "Lolo," and feeling being young again;
Get out of your confine, find a place in nature, live with her beauty and bounty, her people and community, you may yet find the true meaning of life. ~
Mexican Indigenous Amate Art
Acknowledgement with Gratitude: To the Mexican artist who demonstrated this unique ancient art during the author's visit in Mexico in 1986; Internet/AIOverview/Wikipedia.
Thursday, April 30, 2026
Convergence in Nature: "Living pillars make a temple of nature."
Living pillars make a temple of nature,bridge the land and the sky;home of creatures all, big and small,seen and unseen by the naked eye.
Atop epiphytes make a living crownof humble praise and glory,in music and prayer night and day,in an unending story.
Beside, rows of trees form a column,like soldiers in the battlefield,a fort they make to keep a place safe,a lovely home with living shield.
Thoreau's Walden lives to this day,life's truly a community;Darwin's treatise returns in searchof peace, unity and piety.
Ephemeral is our world, sages say,save some sweet memory;convergence truly holds the keyto oneness and eternity. ~
Wednesday, April 29, 2026
Convergence in Nature: Meditation
Convergence in Nature
- peace and turbulence,
- light and darkness,
- order and chaos,
- love and hate,
- joy and sorrow,
- hope and despair,
- life and death.
- turbulence and peace,
- darkness and light
- chaos and order,
- hate and love,
- sorrow and joy,
- despair and hope,
- death and new life. ~
Tuesday, April 28, 2026
International Workers Day, May 1, 2026: A Challenge to Corporate Culture
The corporate structure of NGA and NFA enabled the Philippines to succeed in its food self-sufficiency program. It emerged as one of the most progressive countries in terms of food production. We exported rice, sugar, coconut, fish, meat and poultry, and many others.
In 1989, exactly twenty years with the government, I left and joined the academe as a professor.
What is corporate culture?
Japan is the most cited example, second to the US, when it comes to describing a culture that is shaped by a company’s vision and mission, and incorporated in its objectives. That is why employees are made to fully understand, nearly to the point of indoctrination, the company’s VMO. In fact conferences and seminars continue to instill this culture. Continuing education is needed both as refresher and orientation of new programs and developments, particularly to new members.
We had our corporate logo, motto, uniform, and while we looked alike inside the office we appeared distinct from other organizations. “NFA, yan,” gave an chin-up feeling. In the same way that we would find our models from other organizations. “SMC yata, yan,” “Taga-Meralco sila.” “Sa DA siya.” And our admiration rises when we meet an UN man, or a DBP consultant. One time the NGA played host to Miss Universe contest in Manila. For a particular occasion it was also putting our best foot forward, honing our social and organizational talents. We hosted international conferences with the United Nations, and celebrations like World Food Day, earning prestige to our organization and the country.
The idea of a corporate culture is good. I have been a part of this select world myself which without such experience I would not be as prepared as I am now in my retirement age and as professor. In short, it provided a strong foundation to the later part of life, particularly those like me, who left the organization very much earlier than retirement age. Well, for those who opted to remain to compulsory retirement age, the advantage is more of the retirement benefits.
But what makes corporate culture controversial?
Let us look into the following aspects:
1. Exclusivism – A number of corporations – governmental or private, local and multinational – tend to isolate themselves from general circulation and therefore from the community.
2. Elitism – There is a feeling or superiority developed by members of top corporations. And because of the many benefits they derive, this feeling may develop into elitism.
3. Bandwagon – Corporations tend to become doctrinaire, under the, “Follow the leader principle,” so that individual decisions are subordinated by the company’s direction. Human rights, particularly on the exercise of freedom (e.g. to vote, to worship, to assemble), may remain mute even outside the organization’s umbrella.
4. Homogeneity – While conformity may be good in instilling discipline and loyalty, the lack of diversity may be in the long run more dangerous. Diversity of ideas may mean introducing reform. Oriental culture is based on a less formal social infrastructure yet binding to all ages, relationships and walks of life?
5. Reputation - There is a saying, “Tell me your company, and I’ll tell you who you are.” One interpretation of this comment is that our character is reflected by the reputation of the company to which we belong. For some time the major players in the local fuel industry made a case in point for allegedly ridging fuel prices to their advantage, creating a perception of “insensitivity” to public welfare. I remember at one time seeing employees of a corporation with not-so-good reputation hiding their office uniform, putting it on only when they are inside their building. Is this not true also to non-corporate organizations, in the bureaucracy and schools?
6. Dinosaur Syndrome – Bigness is asset, then it becomes liability. The big Mesozoic reptiles could no longer sustain their body's needs when food became scarce and the climate became unbearable. This syndrome aptly applies to big corporations. And yet there are people who stand big because their company is a giant. It is standing side by side with a big brother. These people earn a lot, they have separated themselves from their class. In fact they seem to belong to another world. We do not feel they are members of the community, and may not know them at all. “That beautiful house is owned by Mr. X who works with Company X.” They are the first victims when the the dinosaur syndrome strikes.
7. Marx Dialectics - Corporate culture wedges people into classes – not only economic, but social and psychological – which leads us to believe that corporate culture is the hidden fuel of revolution. Dialectic Materialism, according to Marx, is a cycle as long as society is alienated by isolation, apathy, poverty, abuse of power, subjugation, many of which lead to socio-economic inequity.
8. Funnel Principle – Capitalism is like a huge funnel. Pour in the resources, and out flow the products to benefit people – workers, consumers, dependents, and all. This is not as simple as this analogy though. A corporation, unlike personal business, treats investments - so with profit – separately. The main reason is to separate corporate and personal obligations on the part of the incorporators and investors. This condition breeds greed. Huge assets, borrowings, undeclared profits find their way through this clandestine corporate channel, draining the legitimate organization, and “robbing” its beneficiaries. This is how a certain Madoff, a shrewd businessman embezzled $10-billion dollars of people’s investments.
9. Efficiency - Corporate efficiency relies on getting the best people to run the organization. Of course this can be said for all organizations - cooperatives, NGOs and even community organizations. But none can compare with the records of successful corporations. Which leads us to to believe that the greatest and most important asset is people.
10. Life Cycle - It follows a normal curve in a graph, and inverted letter C to show three stages of the cycle - growth, stability and decline. This is true to any corporation, or any organization for that matter. Living things make a perfect example. Corporations being organic all the more is subject to such inevitability. It is how one assesses this normal curve that makes judgment of a corporate's success or failure. Above all criteria, did the company serve the greatest benefit to the greatest number of people?
As I look back, the country is presently the largest rice importer in the world. Our electric and water bills are among the highest in the world. The supply and price of fuel are erratic and uncertain. The market is flooded with imported goods to the detriment of local producers. A number of transnational companies have closed shop recently. Salaries and wages are shrinking. OFWs are coming back, this time permanent balikbayan for losing their jobs. Graft and corruption in the public and private sectors has earned the country a very bad name.
How relevant is the corporation in the midst of economic crisis? These ten attributes may help us to know. ~
It's Summertime. Beware of Mad Dogs!
It's Summertime. Beware of Mad Dogs!
Let’s learn from the old folks and take precaution.
• A mad dog vehemently rejects water; and will go wild if forced to drink. That is how the word hydrophobia is associated with mad dog.
• It is restless, it pants heavily and salivates.
• Its tail is tucked under its belly.
• The dog blindly bites on anything on hand.
• There is the werewolf look in its eyes.
Dogs that go mad mostly occur in summer, or when the temperature is very high. Be keen when walking in the neighborhood, more so in unfamiliar places. Keep a safe distance from dogs you don’t know, even if they seem friendly.
Have your dog vaccinated with anti-rabies periodically. If you are bitten by a dog have anti-rabies shots immediately, especially if the wound is near the brain. ~
NOTE: The dogs in the photos are not mad . They were saved from illegal trafficking and slaughtering of dogs for food.
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Living with Folk Wisdom, by AV Rotor, UST-2008
Monday, April 27, 2026
A Place of Gems and Flowers San Vicente Ilocos Sur - Heritage Zone of the North

Unless he asks a bona fide balikbayan. But it is not easy to compress history, to build instant bridges of memory. But it is the homing instinct that reverses the direction of the feet and the march of time. It brings back the life of the dead, relives experiences on the stage, transforms the past to present, dusting off the archives.
It is homing instinct, more than the native Alaskan salmon's determination, or the homing dove's accuracy, that takes every native of the place to go back home - to live the golden years of his life, to die and be buried there. And when a balikbayan is asked, "Where have all the children gone? " he takes a deep breath and releases it with a sigh of joy we call nostalgia. Then silence reigns. And time moves backward. Everything seems beautiful.
Because the gems, even in the deep unfathomed ocean, do shine; flowers bloom - and in all places - in a desert. Then he asks, Where have all the children gone?
And the balikbayan with teary eyes has a simple answer, "They have gone to all corners of the earth. "Memories about people may be short-lived; of events, for a lifetime perhaps; but for a cause - some ideas bigger than themselves, may last for a long time. Or until that particular idea has arrived in its own sweet time.
What is music, for example? Here Maestro Anselmo Pelayre is a pillar in the conservatory of Ilocano music. He wrote for the high mass, zarzuela, orchestra. His own compositions are still played in Ilocano communities and homes here and abroad. Maestro Selmo's commitment to music is its inseparability with culture, tradition and history, the lyrics as conveyors of the vivid, the detail; and music the soul, the spirit. It was, and will forever be, a fight for a cause in the midst of intercultural homogenization, even after the Great Maestro is gone, when music has evolved into abstract forms bordering music and non-music.
In the same way Ilokano, the language, and Ilokano, the culture, are one. Gain in one is gain in the other; lose the language and lose the culture. And gaining both enhances heritage to permeate into the head, heart and soul of the Ilocano, and therefore the Ilocano heritage lives in the person - wherever he goes, he does, he meets, and more so, in raising his own family.
At the grassroots, several writers like Fredelito Lazo and Placido Real Jr, have likewise gained fame through the vernacular Bannawag, Samtoy, Ammianan, and through TV and radio broadcast reaping recognition not just for the quality of their work but for the cause in preserving the art of literature and communication - the "fine art of living" threatened by postmodernism.
But what projected San Vicente into the national and international scenes are products of artisans, among the makers of the finest furniture, Spanish fans meticulously carved from lanute wood, which are at par with the world's best; bigger-than-life religious icons, paintings bearing qualities of Renaissance art, salt (asin) whiter and more refine than sugar, basi table wine meeting the standards of European standards for Port and Sherry.
The best cigarette tobacco is raised here, so with vegetables. San Vicente shares with its border neighbor Sta Catalina the vegetable bowl of the Ilocos region. Here semi-temperate crops are grown from cauliflower to shallot and yam. If self-reliance and sufficiency is the main gauge of economic status, then the town is a first class municipality, and in fact can stand by itself from the political structure as a satellite to a metro city, Vigan, the former capital of the province.
But the biggest contribution of San Vicente, though not specific in terms of economics, law, science, education, sports, arts, and the like, is greater than the sum of all these - true service of its citizens. Like goodness itself, it is synergistic, building on the philosophy that goodness builds on goodness, be it in the field, shop, court house, classroom, hospital, street, office, or humble dwelling, whether here or in some parts of the world. As a wise old man from the place proudly said, "Tell me a place in the world and San Vicente is there. Tell me of a career and San Vicente is there, In any event - one of celebration, or compassion, or reverence - count on a Vincentian."
About Saint Vincent Ferrer
He was born in Valencia in Spain, in 1350, and at the age of eighteen professed in the Order of St. Dominic. After a brilliant course of study he became master of sacred theology.
For three years he read only the Scriptures, and knew the whole Bible by heart. He converted the Jews of Valencia, and their synagogue became a church. Grief at the great schism then afflicting the Church reduced him to the point of death; but Our Lord Himself in glory bade him go forth to convert sinners, "for My judgment is nigh." This miraculous apostolate lasted twenty-one years. He preached throughout Europe, in the towns and villages of Spain, Switzerland, France, Italy, England, Ireland, Scotland.
Everywhere tens of thousands of sinners were reformed; Jews, infidels, and heretics were converted. Stupendous miracles enforced his words. Twice each day the " miracle bell "summoned the sick, the blind, the lame to be cured. Sinners the most obdurate became Saints; speaking only his native Spanish, he was understood in all tongues. Processions of ten thousand penitents followed him in perfect order. Convents, orphanages, hospitals, arose in his path.
Amidst all, his humility remained profound, his prayer constant. He always prepared for preaching by prayer. Once, however, when a person of high rank was to be present at his sermon he neglected prayer for study. The nobleman was not particularly struck by the discourse which had been thus carefully worked up; but coming again to hear the Saint, unknown to the latter, the second sermon made a deep impression on his soul. When St. Vincent heard of the difference, he remarked that in the first sermon it was Vincent who had preached, but in the second, Jesus Christ.
Friday, April 24, 2026
UNP Historic Rotor Residence
The Rotor family's "Living with Nature" Residence by the University of Northern Philippines (UNP) is a testament to the family's deep connection with nature and the arts.
Features of the Living with Nature Center, 2026
20 FEATURES
Orientation Outline
1. Renovated old home
(survived typhoons, earthquakes, other calamities, WWII) for four generations.
2. San Vicente Botanical Garden – living gene bank, shrine, outdoor classroom.
3. Living with Nature (Center), advocacy, hands-on, on-site learning
4. Community-based (visits, tours, workshops, research, practicum)
5. Refuge (respite, retirement, recuperation, balikbayan, childhood experience)
6. EcoSanctuary - Wildlife habitat, orchard, open field, local ecosystems
7. Natural for healthy and happy living (food, air, herbals, pets, sense of freedom)
8. Family museum (library, archive, souvenirs, achievements, paraphernalia)
9. “The Morning After Syndrome” - preparedness for the worst upheaval (COVID-19)
10. Exodus from the City (reversal from traffic, congestion, high cost of living)
11. Right brain shift (creativity, hobbies, nature-friendly)
12. Integrated and holistic (The Humanities, back-to-basics, skills development)
13. You are not alone (“So far yet so near,” the world at the living room)
14. Ecological prayer (Love God through Nature, Nature is God’s greatest gift)
15. Don’t be a victim of Instant Syndrome (DiY, home garden, cookbook)
UNP University of Northern Philippines) students study plant specimens with author..
16. Save, save from impulse buying, planned obsolescence, ostentatious living.
17. Be simple and practical (countryside living, bayanihan, kamag-anak)
18. The golden years of life (It’s not too late, you are missing life itself)
19. Yes, you can paint, cook, build your home, do the things you dreamed of.
20. Search for the meaning of life (Learn from Victor Frankl, Schweitzer, Rizal)
Globally linked on the Internet avrotor.blogspot.com and Naturalism – the Eighth Sense in 6000 articles to date. Search topic, download, print for your educational use in your school, community, and organization. Linked with 14 books written by AV Rotor, Bannawag magazine, (Okeyka Apong), Radyo Katipunan Ateneo de Manila University, Usapang Bayan, Radyo ng Bayan, other websites. Welcome to the Living with Nature Center, San Vicente, Ilocos Sur. Contact – 09954672990 ~





